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Innovation is a key differentiator, PBD Biotech CEO to say at Invest Midlands

Innovation directed at an unmet market need can stimulate economic development if the value creation is kept within the local economy. The recent pandemic has shown the huge value of diagnostics and tuberculosis (TB), for which there are currently few tests available, is one of the biggest causes of death from an infectious disease.
  • January 17, 2022
  • Company

Jane Theaker, CEO of PBD Biotech, developers of a rapid blood test for TB, is a guest speaker at the Invest Midlands conference on 25th March. She will be discussing how MedTech and Agri-Tech are attracting international investment.

Jane comments: “The Midlands has a fine tradition in livestock production and hosts two major industry events, the British Cattle Breeders Conference and DairyTech. Improving diagnostics for animal health not only supports the agri-food industry but also creates opportunities for the wider ecosystem.

“Innovation provides differentiators, which is increasingly important when we are competing in a global market.”

The conference is being co-ordinated by TheBusinessDesk.com; its joint MD Lee-J Walker said:

“The turbulence of the last 12 months has seen high levels of investment in businesses based in the region, alongside further challenges to connectivity across the Midlands.

“Invest Midlands is set to hone the region’s edge as it looks to carve out its position both nationally and internationally as a leading area for growth.

“We are looking forward to welcoming business leaders and influencers to a day packed full of inspiration and opportunity.”

More details of the conference and a VIP event on the 16th March are available on thebusinesdesk.com.

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